Case Study: Tear It Down Music Video
IFM Creative was brought in to Creative Direct and Executive produce the visuals attached to the provocative single "Tear It Down" by hip hop legend Kxng Crooked and Truf.
Born during a time that saw the horrific murder of George Floyd, and the controversial killing of Breonna Taylor, tensions were running at an all-time high, which meant we had to carefully construct the message behind the poignant lyrics.
We created an iconic symbol of 2 black power fists side by side, with a thrid in the middle to signify 'enough is enough'.
To be clear, nobody involved in this project, including the artists, condone any type of violence towards the police. The metaphors used are to convey the anger and energy of the black community at large.
Read the press release below: